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Found 2 results

  1. Here is a thread (if there isn't one yet) to give ideas/suggestions to Casio. I urge Casio to look closely how quickly DJ and music production are converging within the music industry. Technology advancement created access to software with tremendous capabilities. Many synth software makers are getting in the act to reap a slice of the ITB market with realistic emulation, motion/touch, easy-to-use interface, etc On DJ front, you see not only "ubiquitous" sync button but better beat, tempo, key and energy level matching with new forms of expression. 2013 saw release of many DJ controllers/mixers and DJ-ing is fast becoming accessible to everybody. On music production front, a slew of hardware synths released one after another. A comeback of analog-based synthesizers is on the cards but would its revival be sustained? It seemed that in music products, Casio had chosen a generic approach, releasing keyboards, synthesizers, iPad app, DJ controllers and even DJ headphones - basically a little of everything. However, Casio needs to address the reason(s) why it is not taking pole position and excelling in any of these markets. I think "CASIO" means different things to different people, to some watches and calculators and to others "light-synth action" keyboards, etc. Perhaps Casio's core and forte are not related to music at all. Still, if Casio is serious in getting into the music industry, I have the following ideas/suggestions. Feel free to contribute. Products Line-up - focus resources to lead (menu of complete products) in chosen product market(s) instead of generic approach. - understand market demand and competition, e.g. DJ arena already dominated by S & T houses, etc. - develop quality software applications to match/support hardware. R&D/Engineering - pioneer new sound synthesis, forms of expressions to making music. - look ahead of market trend, i.e. trend-set not market-chase. - take serious account of user inputs/consumer feedback. - provide regular updates of firmware/new functions. Brand Image/Loyalty - create desirable products, the rest would just fall into place! - put in place a cutting-edge marketing/PR team. - provide quality after-sales support.
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