If You Were Given The Opportunity To Rebrand The Casio Brand Name / Logo

[Joe Muscara]

Or, "Judge with your ears, not your eyes."

[Lester Burnham]

Personally I don't think they should change their name or rebrand, per se.

 

I own other Casio products, too, namely watches - I have several Casio watches, the odd G-Shock, several Lineages (which are surprisingly delightful), an Edifice and a couple of Casio Oceanus watches - practically all are analog watches.

 

I also have several Seiko watches, too - and they have a prestige brand (Grand Seiko) which is JDM only (as Casio's Oceanus brand / range is now).

 

The most expensive Casio watch I have - a Casio Oceanus (OCW-M7000) is a delightful watch, analog, solar powered, multiband 5 atomic clock sync, titanium case and bracelet (with titanium carbide hard coating), sapphire glass, world time, tide graph, 100m WR, chronograph, and alarm. Was part of the first 5 motor range of watches, too, I think. Compared with my other Casio watches of various ranges (Lineage, G-Shock, Edifice) this Oceanus is clearly marketed slightly differently, on the face, the branding says "Oceanus" first, and is in a larger font, underneath that in a smaller font, is "Casio" (the same is true for my Edifice watch, although not the case for my Lineage range watches),

 

Clearly the impression they are trying to convey is "Oceanus, by Casio" as opposed to "Casio Oceanus". Now true enough, they're probably never likely to achieve the cache of some of the prestige watch brands, but then, they don't make mechanical watches. They do, however, compete with the other Japanese watch manufacturers that make similar types of watches, and their mid and upper range watches tend to be tremendous value for money, and competitive on quality and finish.

 

I think that's not bad idea for things like the Privia and Celviano range, ie Privia by Casio, or Celviano by Casio, and I think Privia and Celviano are good choices in branding names for their digital pianos.

 

It's my experience of many of their different watch lines, that was a big aspect of why I bought a Casio Celviano, as opposed to a different brand of digital piano - at the price point I was buying it, the other makes didn't provide the same degree of capabilities plus as decent action.

 

I don't think it makes sense (and in my past, I've worked in corporate retailing - not actually in retail outlets, I mean back / head office work for a retail organisation) to abandon the main make / brand - unless it really is tarnished / damaged. Otherwise, some organisations do things, lose focus and brand recognition - which has long-term impact, whilst chasing short term benefits.

 

Yes, I'm aware of the Lexus thing, Acura and Infiniti - and get why they would do that - but then cars, and to a lesser degree things like watches, are more of a status symbol, than a musical instrument. In my opinion, a brand that represents decent quality and respectable performance are more valid in terms of musical instruments, than perceptions of status that apply to different types of products.

 

Putting the emphasis on different aspects of branding - and perhaps making them more prominent, I think may reap rewards, though, both in terms of changing perceptions (in a positive manner), as well as encouraging interest, whilst still not abandoning their core company name.

[Jokeyman123]

Its the performer. "A poor workman blames his tools". Whenever I see any creative keyboard player or other performer, electronic or otherwise-what brand they were playing always came 2nd. If someone is a creative performer, then I may be curious about what they are using for music creation, but creativity knows no bounds. My friend's nephew is  touring using an old Wurlitzer piano, an old beat-up Hammond C-3/Leslie, a Speak-and-Spell, an Echoplex and other ancient stuff  including a little Casio and he apparently has quite a following, sometimes only with a trio and sometimes only he and a drummer. I've heard him perform live and he does some very interesting things, primitive but interesting. The product must sell itself. Many performers try to "adapt" to trends through gimmicks which sometimes work but not usually.  If it is quality and works reliably, people will buy it if priced fairly, and SUPPORTED! Very important. Casio has been around awhile, I thought of that before I went for the XW-P1 and PX-350 and would think of it again going for something new. Too many things are being made quickly and cheaply to expedite profits. "Cheapness" one of my favorite FZ songs-it was about monster movies, not keyboards.

[User 29303]

Try to go to your dealer and ask for a sissssiiiixxiiiissss and then spell it 2000 times until he understand....well. sexes also. Works but does not fit for a piano