I think its important to look at niche audiences as this is core to casio. General audience Think Apple. Offer a more integrated quality approach to the home keyboard. use the muscle available and add a great sequencer to a decent sounding but cheap keyboard and you'll have the entry level audience by the throat. extra points for focusing on easy export to pc for sharing online Pro audience Casio has a ton of credibility to gain before its a contender. it started in this direction breifly during the 80's and slightly beyond with its cz synths but was always "a poor man's sports car". Right now the big battle is for analog drum machines..korg is doing it, roland is trying to do it with its *virtual* relaunch of its analog gear (the digital part has people a bit underwhelmed). If casio would enter the analog drum scene with good editability and sound, that would be a major cred booster. what about a model of keyboard featuring all of the classic casio sounds...or a keyboard with the sk-1 sound but with better editing features, more sample time, and maybe multisampling? This would raise some eyebrows for sure. i guess its a matter of do what you do well...better than everyone else. Casio is synonymous with budget, quirky, and lofi...all of which are desirable features these days